How do marketing campaigns work?
How do marketing campaigns work — quick answer with steps and helpful context for Javern users.
Overview
Marketing campaigns are messages a store sends out to its followers and past customers on Javern. Stores use them to announce new drops, share coupon codes, run limited-time promos, or update buyers on the store. Campaigns arrive as push notifications on your device.
As a buyer
You'll get a marketing campaign if:
- You've followed the store, or
- You've bought from the store before and left notifications on.
The message shows up as a push notification and (for some campaigns) an email. Tap the notification to open the store or the featured products.
If you don't want to receive marketing campaigns from a store, unfollow them or turn off notifications for that store in your app settings.
As a seller
You create and send campaigns from the Javern Vendor app. Typical uses:
- Announcing a new product drop.
- Sharing a discount code for a limited window.
- Reminding customers about restocked items.
- Rewarding repeat buyers with early access.
Keep messages short and specific — tell buyers what's new, what's in it for them, and how long they've got. Overusing campaigns leads to unfollows.
Getting featured on the Javern home page
Separately from the campaigns you send yourself, Javern also curates a featured store slider and an article slider on the home page. Getting featured is free and editorial — if we like what your store is doing, we'll spotlight you or publish a write-up about your brand. See How do featured stores work?.
Related
- How do featured stores work?
- How do store follows work?
- How do coupons work?
- How to market your fashion brand
Still need help?
If this didn't fully answer your question, contact our support team and we'll follow up.